Rule of Thumb is a moveable book about the historical human obsession with ourselves and with approval from others. In the last 10 years, we have become obsessed with living online instead of actual living. We seem to only care about how many "thumbs up”, likes, or hearts we can accumulate on social media platforms. We practice a psychological social separation. We live virtual lives. Now, with the proliferation of the COVID-19 virus, we are living with the physical reality of "social-distancing". How will we make it back? Can we make it back? Rule of Thumb considers the ways in which humans have used our thumbs to, at best, twist reality, and at worst, ruin ourselves.

Rule of Thumb was written, designed, and produced by Ellen Knudson in Gainesville, Florida, 2020. Printed on and constructed from Colorplan paper (350gsm, Natural). Letterpress printed from linoleum blocks and photopolymer plates. The binding is a storage book binding with a concertina spine made from Tyvek hand-tinted with acrylic inks. The enclosure is a portfolio with soft flaps (made using directions by Peter D. Verheyen). Enclosure spine and book cover are foil stamped in matte black foil.

Edition of 40 books.

$1,200

© Ellen Knudson. 2020/2021. CROOKED LETTER PRESS.